meet joa.

something i want to do more of is show you my friends’ styles and the fashion i am surrounded by each day. who better to start with than the one who designed this website?

joa lives in uptown minneapolis with her husband, andy. she’s a graphic designer and overall cool gal. we went to school together growing up and have always been inspired by each other’s handwriting and outfits. in second grade i coveted her little mermaid sweatshirt she wore on picture day — it was then that i knew we needed to be friends.

oh, and that’s her boat…we wish!

on joa:
blouse: forever 21
necklace: forever 21
pants: forever 21
shoes: urban outfitters

secret talent: making yummy food with ingredients i can’t pronounce (exhibit a)

currently on the hunt for: moccasins and another blouse


thanks for being a good sport, joa! i know you’re more comfortable behind the camera, but everyone wants to see your pretty face!