grocery chic

This post is sponsored by Hy-Vee. Make sure to scroll all the way to the bottom for a giveaway!


I was so excited when I heard that Hy-Vee (our favorite grocery store) was going to start carrying clothes, and even more excited when they emailed me to see if I'd want to try it out, and then even more excited once I got there and saw it in person. My honest opinion: I think it's REALLY good. F&F is a European-inspired fashion brand - it reminds me of H&M and Zara brands, which we don't have in Iowa, so it definitely fills a gap. They have men's, women's and children's clothing, including purses, shoes, socks, pajamas, underwear and coats. Lots of good stuff at reasonable prices!


  • T-shirt w/patches: $23
  • Satin bomber jacket: $47
  • Printed trousers: $25

I tried on several items (yes, they have dressing rooms!) and walked away with five things, all of which I love! Here are a few of the photos I took while shopping (does anyone else take tons of pictures while they're shopping? I can't be the only one!):

Currently, there are 6 Hy-Vee stores that carry F&F clothing (2 in the Des Moines area):

And now for the best part! I'm so excited to give one of you a $100 gift card to Hy-Vee to pick up some cute new clothes (and why not a pint of ice cream too? :)). Enter below:

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